CLIENT: ZALANDO
PROJECT: We launched #CreateursdOptimisme a 360° campaign that brought daily doses of positivity to social channels all across France, starting with a bespoke anthem and music video featuring Jok’Air & Waxx called Show Me Love, featuring French dancer Salif Gueye that amassed over 2.4M views.
We partnered with social media personalities and musician surprised people URL and IRL with fashions, dances and compliments, reaching over 8M people across the country and a huge SHOWCASE at FETE DE LA MUSIQUE.
PR: NEWSWIRE - GLAMCULT - THE DRUM - WONDERLAND
