Scene: RYOT makes a best-in-class immersive VR technology for Verizon. But CMO’s don’t want to be served the same communications they work on everyday.
Brief: How do you market to marketeers?
Idea: Turn RYOT into a tech festival
How: We turned RYOT the brand into RYOT Festival, a bespoke B2B experience that allowed people to live RYOT, rather than just experience it. We built a full-on Tech Festival, putting RYOT’s tech at the center of a space to learn, exchange and grow.
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