Scene: Reinforce Teeez as a leader in the Luxury cosmetics sector
Brief: Reposition the brand and relaunch through a new product launch and a new store in Teeez’s biggest market
How: As Director of Marketing for Teeez Cosmetics, I was tasked with repositioning the brand as a luxury leader in the natural cosmetics category. We started with a bold launch for a new line of foundation called Suit of Armour and activated our first presence in the Barcelona location of El Corte Ingles (biggest retailer in Spain).
