Scene: With over 30,000 Gen Z attendees, Vidcon is THE moment of the year for Vloggers, Youtubers and ALL THE FANS.
Brief: For the 10th anniversary of Vidcon in Anaheim L.A , make NIKE the star of the show.
Idea: Sport changes everything
How: We built a multi-sport experience to show (not tell) kids that sport can play a transformative role in their every single day. We got kids to play, for real. Skate. Soccer. Basketball. The kids got to push, kick and shoot their way through a series of gamified stations, alongside their favorite sports stars and influencers. an experience of a lifetime.
