Scene: All-Star Weekend is back in the mecca of basketball: Chicago. Nike has to show up. BIG.
Brief: Bring the NIKE ASW 20 concept of “For Their World, From Chicago” to life for the kids of the city.
Idea: Record the first LIVE episode of NIKE’s renowned NIKE PLAYLIST.
How: We turned an old Apple store into a fully interactive experience AND a full live film studio. AT THE SAME TIME.
Through the space, we were able to record our live episodes and feature interactions and experiences for real kids from the windy city. Kids could meet their favorite athletes, be part of the live filming of NIKE Playlist and participate in bespoke ASW x CHICAGO-themed experiences, all with the goal of getting more kids to believe in themselves and in putting their bodies in movement.
We also featured a launch of the highly anticipated Lebron 17 Monstar for the upcoming Space Jam 2 movie. Needless to say, the weekend was jam-packed with love.
Video: FULL EPISODE: YT LINK HERE
TEASER: YT LINK HERE
