Scene: Paris is the mecca of fashion. As a 3D printed shoe, the adidas Deerupt changed the game, bringing the digital to real life.
Brief: Disrupt Paris for the launch of adidas next iconic silhouette
Idea: Enter the Gird - To create 2 distinct experiences, one during the day and one during the night, in the same space.
Result: Originally only briefed for Paris —> Launch subsequently rolled out in London, Manchester & Amsterdam
How: To launch the Deerupt franchise in Western Europe, we took the idea of "Enter the grid" and brought it to life through workshops with real local creators in our different cities, giving them the chance to express the idea in ways that were culturally tuned in to each market. Enter the Grid was born from the product truth that the Deerupt, as a 3d printed sneaker, was born in digital and brought to the physical world.
We built a daytime experience for our creators and then invited them back to the same space in the evening, when their creations transformed the space into a digital/physical connection point.
PR: Complex |||Kickz |||Hypebeast
YT LINK HERE: https://www.youtube.com/watch?v=BXaGNlzgpH4
