Scene: bring the iconic adicolor to EMEA through one of the continent’s biggest footballers: Mo Salah
Brief: How do we show the color in adicolor, in 40 mins of time with talent on set?
How: By layering the clothing up, and creating a seamless color coordinated choreography, we were able to shoot continuously for the 40 mins as Salah removed layers down, and then added layers back. This, combined with winks to his color story in the backdrop, brought out his personality. And let adicolor shine.
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